Making of the logo
4th August, 2016 we shared the first draft of the logo in the Urban Tribals facebook group.
Link of the original post and feedback from the members of the group : https://www.facebook.com/photo.php?fbid=1855900924638588&set=gm.1266437303419168&type=3&theater
Hindi letter A reads out to be AAr. A in the first english alphabet and अ is first alphabet in Hindi and they both are the first letters we have learnt. It’s represents a start of an era and where we enter the market to stay and grow as a tribe.अ represents aadi (shakti)
T with trushul signifies rudhra which brings balance to existence. The red dot signifies truth, strength, discipline and stillness in chaos.
Together the symbolism represents the essence of universe.